Augmented Reality & OTT Platforms: How Amazon Prime is using AR for marketing & promotions.

Amazon Prime in India has been utilizing AR on Facebook and Instagram quite cleverly to promote and market it’s original’s. For Amazon Prime original Inside Edge which is all about cricket and politics, they launched an Instagram Augmented Reality lens that fans can use where they see themselves in a cricket helmet. Watch the video below to see more and try the filter here:

Similarly, for their other original, The Forgotten Army, users could try on the Army Cap to create some nostalgic content and share. Watch the video below to know more and you can try the Instagram AR filter here:

AR filters on Instagram, Snapchat and Facebook are a great way to engage with fans especially for entertainment and media brands like OTT platforms, movie production houses and television channels. When celebrities use AR filters, it drives more fans to try these augmented reality experiences and share on their on stories and feeds.



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