How Flipkart Used Facebook Augmented Reality for lipstick try on and compare.

Flipkart was one of the early adopters to use Facebook’s Spark AR platform to build and launch an AR experience where users could try on lipsticks and compare. In a single AR camera filter, users could try on upto 31 shades of lipstick, compare colors by picking one on the left and another on the right and even create a fun video of 6 lipsticks shuffling on your lips. This Facebook AR experience was conceptualized and built by creative tech studio, alivenow who are also official Facebook and Instagram Spark AR partner.

Watch the short video of this AR filter in action below and try the actual Facebook AR experience here: https://www.facebook.com/fbcameraeffects/tryit/2171358296487763

Visit alivenow’s website and portfolio section to explore many more innovative creative tech executions for different brands.