How Puma used Instagram Augmented Reality and Gaming for the Rider Launch.

Puma India went full on retro for the launch of their Rider sneakers. Working with creative tech studio, alivenow to build and launch an Instagram AR lens and Swipe Up Games, Puma’s theme was retro, 80s and playful in nature. Many influencers and celebrities used the Instagram AR filter in fun ways to promote the lens. The branded game, Riderball, was played more than 250,000 times in a span of 2 weeks.

User’s can try the Instagram AR filter here: http://bit.ly/PumaRider_IGFilter and play the fun Riderball game here: http://bit.ly/RiderBall