Instagram Augmented Reality Story Filters for a TV Show: How Viacom used Insta Story filters.

For one of the most famous and widely watched reality TV Shows, Bigg Boss (similar to Big Brother) used Instagram AR filters in an immersive and engaging way! Using Instagram AR, users could “teleport” themselves into different locations in the Bigg Boss house.

Get a peek inside the Bigg Boss House thanks to this immersive Instagram Augmented Reality experience. Tap to change locations and tilt your phone left/right to look around, try it here: This Instagram story AR experience was conceptualized and built by official Instagram and Facebook Spark AR partner alivenow.



alivenow digital & creative tech studio

Global digital & creative tech studio building AR experiences, 3D-360 stores, branded hyper-casual games & more. Official partners with IG, Snap, FB & 8th Wall.