Personalized and Interactive TV Ad for Confectionery brand Cadbury Crispello.

Interactive Digital Experience that lets users create a personalized Cadbury Crispello Ad using Face-Swap Technology!


In August 2020, Mondelez’s Cadbury Crispello aired its Friendships’ Day-Special TVC and wanted to give its fans a chance to be on TV. So, using Newsfeed SmartApps, we built and deployed a robust, interactive experience for Crispello that lets users do just that!

In 3 simple steps, we delivered Personalised Ads to thousands of Crispello’s fans across India. All they had to do was — upload or click 5 pictures with their friends, crop the faces and wait for their personalised ad to get generated!

These ads had faces of the actors replaced with the uploaded selfies, and could be downloaded and shared on social media apps like Facebook & WhatsApp. A few lucky winners got a lifetime’s supply of Crispello bars and a chance to have their personalised Ad aired on TV!

What better way to celebrate Friendships’ Day with your best buds, than to have your personalised ad aired on national television for your moment of fame? Watch the short case study video below.



alivenow digital & creative tech studio

Global digital & creative tech studio building AR experiences, 3D-360 stores, branded hyper-casual games & more. Official partners with IG, Snap, FB & 8th Wall.