Sports and Retail tech: Puma’s Instagram Augmented Reality filter for Rider Sneakers.
As Puma launched their Rider Sneakers, we built an Instagram AR filter that fans and celebrities could use! You can try the AR filter here: http://bit.ly/PumaRider_IGFilter. This was a hugely successful campaign with over 4 million impressions on the Instagram AR lens. Fans could also use the AR filter from stores by scanning a QR code. It was widely used by celebrities as well which drove a lot of traffic to the AR filter.