AR filters and lenses remain unique in the world of marketing largely for its innovative manner of presenting product features to the end user. The user journey in an AR experience entails immersing the user in the brand experience rather than have them mindlessly scroll past the content presented to…

For the launch of its 3 new cookie-variants in the Middle East, Oreo wanted to explore some fun new ways to engage with its audience to amplify the campaign! So we collaborated with Oreo and built a really exciting gamified augmented reality experience featuring the 3 new variants that could…

Jockey India collaborates with creative tech studio AliveNow to launch a Newsfeed SmartApp Game to promote its range of versatile bras. — Gamification Marketing offers unique benefits to both the brand and its consumers, alike. It creates an exciting space for consumers to proactively engage with and learn from their favourite brands online, while marketers can do a lot more with their consumers’ limited attention span.

Maximizing the popularity of Instagram AR Filters As part of the launch campaign for the new AMD powered Lenovo Legion 5, one of the world’s most popular gaming laptops, we built a game that customers and fans could play and try to win prizes. …

Royal Enfield India has partnered with creative tech studio AliveNow to launch an AR Filter celebrating their brand-new launch, the SCRAM 411 Adventure Bike. Social Media AR filters are a steadily growing vertical for brands to create experiential virtual contact with their products. …

Perk took an unusual route on Friendships Day to roast all the friends lost to lockdown laziness and chores with #PerkMissingPosters to hunt them down! Here’s where we came in to build and deploy an digital experience where users could make personalised posters to join the hunt! Without any additional app download required, users could simply launch the Newsfeed SmartApp, upload upto 3 pictures of their missing friend, pick a reason for their disappearance and seamlessly generate their #PerkMissingPoster! With the options to download and share the poster on WhatsApp, Facebook and Twitter, we helped them broaden their search radius, too!

In August 2020, Mondelez’s Cadbury Crispello aired its Friendships’ Day-Special TVC and wanted to give its fans a chance to be on TV. So, using Newsfeed SmartApps, we built and deployed a robust, interactive experience for Crispello that lets users do just that! In 3 simple steps, we delivered Personalised…

As TATA TEA embarked on a truly unique celebration of India’s diversity by showcasing beautifully designed hand made Kulhad’s representing the art, monuments, culture and the prominent tradition of different Indian states, we built an immersive and industry first Web AR experience by bringing the magic of augmented reality to…

As the fun filled movie Ludo went live on Netflix, we designed and built this entertaining Instagram Spark AR filter for Netflix Movie Ludo! Check out this video where different stars from the movie Ludo try this Instagram AR filter. You can try it here: https://www.instagram.com/ar/407985890581699/ The filter was designed and built by official Facebook and Instagram Spark AR partner, AliveNow.